How Account Based Marketing (ABM) can drive your solution adoption


ABM and technology enjoy a symbiotic relationship today – with one driving the adoption of the other. Learning who to target, when to target and, most importantly, how to target, can lead to marketing efficiencies and accelerated sales in the long run. An effective account-centric marketing approach that targets high-yield and strategic accounts with customized service, solution learning and...Read More

Digital Era Redefines Voice of the Customer


Customer experience can no longer be managed just from the front lines. Thanks to the digital era, it now needs a far-reaching strategy that seeks involvement from all departments, even those that are not customer facing. The future is clear – we need to innovate and reimagine our interaction with customers. The digital customer has a new persona – one that demands 24x7 availability...Read More

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