As the digital landscape undergoes a fundamental transformation with the demise of third-party cookies, businesses must adapt and navigate the cookieless future to thrive in the online realm. In this article, we will focus on significant insights and strategies to help businesses stay ahead of the game and maintain effective targeting and personalization. Back in 2020, Google first announced that...Read More

Technology continues to break the limitations brought by the ongoing pandemic, and has since transformed the way people communicate, study, and work in ways we never thought was possible. Discover how this transformation has remarkably change the future of corporate events. The pandemic was a time of experimentation to corporations, especially when it comes to event gatherings. Companies have switched...Read More

Over the years, enterprises have placed great emphasis on developing measures that ensure that each customer is provided with a seamless and personalized brand experience. But personalization has become more challenging in the past years, as triggered by the immense digital shift caused by the COVID-19 pandemic. In 2019, Gartner predicted that 80% of marketers are going to abandon their personalization...Read More

Has digitization reshaped our perception of value? In the context of B2B and B2C marketing, digital technologies are particularly engendering the convergence of B2B and B2C audience behaviors, necessitating a re-evaluation of how value is being delivered to the modern buyer. Digital transformation is redefining how B2B businesses interact, market and sell to their customers. Mobiles, apps, social...Read More

As natural it may be for us to be reactive as human beings, it’s may be the wrong approach to take in marketing without considering the risks. Similarly, a cookie-cutter approach, with a single framework and linear narrative, is a disservice to your customers and undermines your brand differentiation. At a time when leading the conversation is the name of the game, a reactive marketing strategy...Read More

Ever sat through an online presentation that failed to strike a chord? If so, you are not alone. Attendees often endure impersonal interactions, during digital presentations, leading to being dissociated from the experience. Despite access to powerful digital tools that are hyper-customizable, the offerings and strategies employed in such tedious presentations are often generic and better suited...Read More

The information age has given us constantly evolving disruptive technologies and generated a deluge of data. So, how do we access substance-over-style digital value, in such a complex scenario? A time-tested approachis value-based messaging, crafted based on your knowledge of the customer and what they value. Communication that builds from deep data derived insights empowers a compelling narrative,...Read More

ABM and technology enjoy a symbiotic relationship today – with one driving the adoption of the other. Learning who to target, when to target and, most importantly, how to target, can lead to marketing efficiencies and accelerated sales in the long run. An effective account-centric marketing approach that targets high-yield and strategic accounts with customized service, solution learning and...Read More

Customer experience can no longer be managed just from the front lines. Thanks to the digital era, it now needs a far-reaching strategy that seeks involvement from all departments, even those that are not customer facing. The future is clear – we need to innovate and reimagine our interaction with customers. The digital customer has a new persona – one that demands 24x7 availability...Read More